MYPUBLISHER ANNOUNCES ACQUISITION OF DIGITAL SCRAPBOOKING SITE HOW FAST TIME FLIES

New York, January 25, 2011 /PRNewswire/—Today, MyPublisher, Inc., a leading Internet supplier of photography-focused personalized printed products, announces the acquisition of How Fast Time Flies, a leading internet provider of digital scrapbook pages. .

"We love everything about How Fast Time Flies and its founder Cathy Bennett," said Carl Navarre, Founder and CEO of MyPublisher. "She has developed some of the most innovative and creative page designs anywhere for scrapbooking and we believe many of our photo book customers will want to use her designs. Additionally, Cathy will be joining MyPublisher full-time and we think she will be a great help to us in expanding and improving our products and communications."

Founded in 2007 by mom-entrepreneur Cathy Bennett, How Fast Time Flies has occupied a unique niche in the U.S. scrapbooking market by printing individual 12 by 12 inch pages on its application, Digi-scrapbook®. Its product has struck a chord with customers who prefer to create their digital photo book page by page, like traditional scrapbooking. Like MyPublisher, How Fast Time Flies' growth has been fueled by the combination of explosive popularity in digital photography and the consumer appetite for high-quality digital photo products.

"MyPublisher, Inc. has been a pioneer in photo books since 1995, and it's an honor to join Carl and his team," said Cathy Bennett. "We are excited to join forces as we expand our business model to add designs, products and features. We know that our customers will be excited, too."

"This is a perfect fit," said Navarre. "For some time we have been looking to expand our business through acquisition. And at the same time we have been looking to leverage our personalized, custom printing capabilities beyond the photo book category into personalized cards, stationery and scrapbook products. Acquiring How Fast Time Flies allows us to do both at the same time."